Cassbana — Joining the FRA Regulatory Sandbox ( FRA Sandbox) !
A milestone moment for innovation in Egypt’s non-bank financial sector.
The Financial Regulatory Authority FRA proudly announces that Cassbana has received initial approval and officially joined FRA Sandbox — with an innovative Embedded B2B Financing and Buy Now Pay Later (BNPL) solution and digital brokerage in Microfinance, integrated directly within supply chains, enabling seamless access to financing, improved cash flow, and stronger business continuity across the ecosystem.
This milestone reflects the vision and forward-thinking leadership of H.E. Dr. Mohamed Farid Saleh – Chairman of the FRA, whose commitment to fostering innovation and embracing technology continues to shape a progressive regulatory environment that encourages experimentation, collaboration, and responsible growth within the Non-Bank Financial Sector.
It also highlights Mr. Haitham Nassar's belief in the power of innovation and embedded finance to drive real impact for microfinance and supply-chain participants — setting a strong example for how fintech leaders can embrace change and build scalable, market-driven solutions.
The announcement was made in the presence of:
H.E. Dr. Mohamed Farid Saleh , Chairman of the Financial Regulatory Authority FRA Mr.haitham nassar , founder and CEO
Eng. Ahmed Khalifa , Executive Director of the FRA Sandbox
Along with the FRA executives and teams whose dedication and collaboration made this milestone possible:
Mr. Walid A. Anwar, Assistant to the FRA Chairman
Eng. Sherif Yehia, Deputy Assistant to the FRA Chairman
Dr. Dr. Hosam Besheer, Director of MSME Finance supervision central department & risk and compliance central department
Mr. Adel Elbehery, MBA, Supervisor of Inspection and verification sector for non-banking financial companies
Ms. Sara Salama , manager of supervision and inspection department- Non-banking finance companies
And from Cassbana;
Abdelrahman Elattar – Regional Director (GCC) & Chief Risk Officer
Shady Abdelsalam Elkashef – Strategic Partnerships Director
Along with the FRA Sandbox team, whose dedication and collaboration made this milestone possible:
Toka Hassan , Shrouk Shawky , and Mohamed Alaaeldin G.
By joining the FRA Sandbox, Cassbana will have the opportunity to test its innovative solution in a controlled environment, paving the way for new embedded finance models that promote financial inclusion, transparency, and trust across supply chains.
At the FRA Sandbox, we believe that innovation and regulation can — and must — advance together.
Take the first step toward transforming the future of finance
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